Market Research- BBFC guidelines

We researched the BBFC  (British Board of Film Classification) to understand what is suitable for different ages and try and decide what our suitable target audience would be.
We first looked at the 12 specification;

  

As we intend to have the character on screen to be contemplating taking drugs we thought that it wasn't suitable for a 12 year old, accompanied or under, as it goes against these regulations.

We then looked at the specification for audience members who will be of the age of 15 or older and see if our film fitted the specification. We found that it complied with all of the rules included in the guidelines as we will not be showing drugs as being glamorised or have him actually taking them, he is only contemplating it. Also if there is the odd swear word included when the man gets thrown out of the bar it will be allowed as it will be used in context and won't be said to cause offence to the audience.

When looking at the specification for the age 18, we decided that we would not need to have the age that high as nothing in the film would be so terrible that this certificate would be needed. Also it meant that less people would be able to go and see the film meaning less profit is gained.

To summarise our film will be certified as a 15.