What is the role of the Distributor?

Distributor

I have decided to conduct some research into the role of the distributor as I would like to find out how important their role is in the film industry.

The role of the distributor is to promote the film on release, In order to do this the distribution team usually creates a distribution plan; This contains information on The budgeting, the marketing and the prints created.

There are factors that the distributor needs to take into account for example ...

• The competition - If there is competition releasing a similar movie then they need to take this into account as having two similar movies in the market at the same time can result in a lower turnover for both of the companies.
• The U.S.P - the unique selling point of the film needs to be taken into account as this can be a major factor to promote the film
• The actors - having main stream or blockbuster actor/actresses can also help to promote the film as their fans will want to see them in their newest role. Also having big stars in the film means that any party or event they go to may help to promote the film
• Awards - having the film win awards means that more people will be willing to watch the film and also will get them exited about being able to see a piece of work that has won awards.
• The certification of the film - this is really important because it decides the size and age of the market that the film can get to.

The marketing plan

• to raise awareness of the film
• the creation of trailers, posters and websites
• Promotional partners ships (MacDonald's)
• word-of-mouth (can have a negative effect)