The Smurfs Film Analysis

Here is the one of the official trailers;







This is the Smurf's television opening sequence;






A presentation about the Smurf's movie;

The smurfs (3 d)

View more presentations from emmaterry.

*Actors


The Smurfs uses a lot of well known actors/actresses to help promote the film, these include Katy Perry who is a pop singer, Keenan Thompson who was in a popular kids show in the 90's called 'Keenan & Kel', Neil Patrick Harris who's in 'How I Met Your Mother' and many more. These people are cast to encourage
their fan base to go and watch the film. As they are all famous for different things it means that the people who do and watch the film will be of a wide variety and it also means that more profit will be gained. These stars be able to advertise the film using different methods like telling their followers on Twitter what they have been up to in the film or having the trailer shown before a film shown on a DVD that they're in.


*Smurfhappens.com
This is a new website dedicated to the release of the new Smurfs movie. On the right hand side of the home page there is a search box which allows users to enter their postcode so that they are able to find out when the smurfs is to be released in a cinema close to their area. This is a good idea as it encourages the viewer to go and watch the film as it is available in a cinema close to them meaning less hassle.  Also it previews the trailer and advertises other things that are smurf-related like the new Ipod- app, the smurfs online games and so on.


*Facebook & Twitter Groups


Facebook and Twitter groups are created so that people who have an account on either social networking sites can either 'like' or 'follow' the smurfs official page. This is a good advertisement method, firstly because it's free and mainly uses viral advertisement, and secondly because posts can be updated onto the page giving new pieces of information about the film, for example still pictures of the actors on-set.


*Posters


All of these posters follow the same house style and are similar in their own different ways. They all play on words that are famous catch phrases from other films and common sayings, for example 'say hello to our little friend' plays on the words of the 1983's Scarface 'Say hello to my little friend', to be used for a comedy effect. I also noticed that the smurfs are normally located in the centre third of the page, to draw all attention to them to emphasise their return to the screen. 'The Smurfs' is all written using the same font style and they all include institutional information about who created the film. These posters will be shown around different cinemas and on advertisements for example of the side of a Facebook page.

War Horse & Mission Impossible 4 Trailer Analysis

Introduction

For my A2 media coursework I will be creating a promotional package for a film. This will include a teaser trailer that will be made with Amber Bell, a magazine front cover and a film poster, advertising our film. I have created this blog to research other promotional packages, so that it gives us ideas that we can apply to our own work, the thought process that will be going into creating the production package and also to conduct an evaluation of everything that I have made.