New Target Audience

We decided that we needed to change our target audience because our new film is so different to the last one. For example the kind of people who would have  liked the old one would have been interested in films like Trainspotting where as the new target audience enjoy like films like The Bourne Identity.  Although we have kept the target age group about the same even though the new certification is now lower than before, this is because the audience will be able to relate with the new protagonist.