Vlog Market Research

1) What do you think of when you hear 'pyschological drama'?
2) What pyscholgogical dramas have you seen/ heard of?
3) How long do you imagine a teaser trailer to be?
4) Do you think that drugs shown on screen is too much of a touchy subject and why?
5) What sounds do expect to hear in a psychological drama?
6) Do you like the idea of a blink being used as a transition in a teaser trailer?
7)What do you think of when you hear the name 'Life Drop'?



Market Research Results

http://www.surveymonkey.com/s/3NQNMVK

Market Research- BBFC guidelines

We researched the BBFC  (British Board of Film Classification) to understand what is suitable for different ages and try and decide what our suitable target audience would be.
We first looked at the 12 specification;

  

As we intend to have the character on screen to be contemplating taking drugs we thought that it wasn't suitable for a 12 year old, accompanied or under, as it goes against these regulations.

We then looked at the specification for audience members who will be of the age of 15 or older and see if our film fitted the specification. We found that it complied with all of the rules included in the guidelines as we will not be showing drugs as being glamorised or have him actually taking them, he is only contemplating it. Also if there is the odd swear word included when the man gets thrown out of the bar it will be allowed as it will be used in context and won't be said to cause offence to the audience.

When looking at the specification for the age 18, we decided that we would not need to have the age that high as nothing in the film would be so terrible that this certificate would be needed. Also it meant that less people would be able to go and see the film meaning less profit is gained.

To summarise our film will be certified as a 15.

The UK Copyright, Designs and Patents Act 1988

This law gives the creators of;

-Dramatic (plays and dance)

-Literary (song lyrics, manuscripts, manuals, computer programs, leaflets etc)

-Musical (recordings and score)

-Artistic works (photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos)

-Broadcasts

-Sound recordings(may be recordings of other copyright works, e.g. musical and literary.)

-Films (broadcasts and cable programmes.)

Typographical (printing)arrangement of published editions (magazines, periodicals, etc)

-Video Games [newly established]

... rights to control the ways in which their material may be used. These rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public.

Copyright Occurs;

It is an offence to perform any of the following acts without the consent of the owner:

Copy the work.

Rent, lend or issue copies of the work to the public.

Perform, broadcast or show the work in public.

Adapt the work.

The author of a work, or a director of a film may also have certain moral rights:

The right to be identified as the author.

Right to object to derogatory treatment.

Although there are special exceptions when the copyright law is concerned;

Fair dealing is a term used to describe acts which are permitted to a certain degree without infringing the work, these acts are:

• Private and research study purposes.
• Performance, copies or lending for educational purposes.
• Criticism and news reporting.
• Incidental inclusion.
• Copies and lending by librarians.
• Acts for the purposes of royal commissions, statutory enquiries, judicial proceedings and parliamentary purposes.
• Recording of broadcasts for the purposes of listening to or viewing at a more convenient time, this is known as time shifting.
• Producing a back up copy for personal use of a computer program.
• Playing sound recording for a non profit making organisation, club or society.
  (Profit making organisations and individuals should obtain a license from PRS for Music.)
  
  
  
  
  We decided to research into the copyright, designs and patents act because we wanted to know exactly what copyright meant so that we didn't do anything to disrupt the law. Also we thought that it would be a good piece of knowledge to know for when we were constructing our products and for the future, if we choose to make anything else like this because it guides us through what is essential to know and what isn't so important. We have also recently looked for some music for our trailer so we wanted to make sure that we were making the right decision when finalising the music choice.
  
  
  
  
  
  
  
  
  
  
  

Storyboard- 1st Draft

This storyboard illustrates the main features that we hope will happen in our movie trailer. This is only a rough outline at the moment, but we will try to keep to the main concepts.

Final Film Company & Film Name

Here is the final film company logo with it's actual animation. We chose this design as we thought that it all fitted together really well. The way the heart monitor line desended into a flatline and how the term 'flatline' fits in with our chosen genre for our film ( the medical aspect) is perfect.

 

After conducting a survey we found that the text style above was the most popular so we decided to go with the audience's opinion as they are the people we are targeting and also the font itself fits in well with our genre as it looks dramatic and the skull on the 'i' also fits in with the medical aspect.

Name of film & production company design ideas

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2

3

4

5

These are the different logos that we created for the name of the film company. They all incorporate heart monitor images that then flatten out into a 'flatline' as this is the name of our film company and also it made it easier to position the text.
In the end we chose number 5 as it appeared the most professional and generally looked the best. We thought that the use of the serif font looked the most medical as well which is what we needed.

1

2

3

4

5

We wanted the name of the film to be interesting to look and appeal to our target audience so we chose five different ways of making the text and tried to decide which one worked the best. As our genre is psychological drama we wanted the text to look sketchy and clearly illustrate what the genre was that is why some of the text looks a little smudged/scratched as these are sometimes associated with this genre. We cleverly played on the words of 'Life Drop' with font number one as we made it look the the 'drop' was actually falling. This didn't work too well on its own but we may be able to use this technique when creating the film poster/ magazine.

Overall the design that we decided to choose was number five. This is because it was the most popular design when we carried out our survey and also we both felt that it looked the most effective and linked in with our 'medical' sort of theme with the skull placed on top of the 'i'.