Monday, 4 July 2011

Moodboard



This mood board displays all of the different things that I would associate with a psychological drama. On the left are two different psychological films (Trust & Inception) which I may look into when researching psychological dramas to give me an insight into the use of sound,, lighting,use of chronology etc.
I have also included optical illusions as when I think about psychological dramas I think of things that confuse your mind, and things aren't always what you expect them to be like.
A question mark appears because usually by the end of a psychological drama you are usually left with either many unanswered questions or a lot have been answered throughout the course of the film.
Psychological dramas are normally associated with things that are strange or absurd that is why I have included cartoon drawings and an enlarged eye as these can sometime be used to create tension or to freak you out.

Brainstorm


Here is the first brainstorm that we created. It includes the main questions that we had to answer when first thinking about what our film genre and what realistic factors we had to think about. The boxes coloured in red are the points that will apply to our film.
We decided to create a modern day drama that addresses contemporary issues as we thought that it would make an interesting film to watch and also because it being contemporary it means that the issues we raise could effect anyone so it brings attention to them. Also by making a film of this genre it makes our job a lot easier as events can be symbolised more effectively

Harry Potter & The Deathly Hallows Part 2 Teaser Trailer Analysis

In this blog post I  will be analysing the techniques and effects used in the Harry Potter and the Deathly Hallows Part Two teaser trailer and try and relate them to techniques that I may need to use/know when creating the teaser trailer






Harry Potter is a globally successful film and owns a huge fan base so is able to create an amazing promotional package for its fans and people who may be interested in watching the films. These include trailers, teaser trailers, posters, large premieres, Facebook pages and so forth.


This teaser trailer uses a variety of different techniques that portray the genre of the film, the target audience and gives the audience a glimpse into what the film will be about. It also shows the different special effects that will be used in the film like dragons flying around, or Hogwarts being protected by a spell- shield and this makes the film stand out from a lot of its other competitors as it has a large budget which allows them to use many outstanding special effects.


The teaser trailer clearly demonstrates that the two main genres of the film are action, as shown by the fast paced cut editing teamed with energetic music, and fantasy, as demonstrated by the special effects and props used on screen like when Harry and Voldermort have a duel with their wands.


The target audience is visible when watching this trailer as it uses dark lighting and includes quite a lot of violence so it illustrates that it is aimed for people between the ages of 15 and 25 and not for young children.


When watching this teaser trailer I found that the institutional information (Warner Bros Pictures) was shown at the beginning of the trailer and the title of the film and the release date were at the end. I think that this is effective as it encourages people to watch till the very end of the trailer to see what the film is called, if they like the look of the trailer, and also it reminds the audience who produced the film, advertising the organisation.
All of the characters that play a main role in the film are shown during this trailer and I found that the ones with the most screen time are the protagonist, Harry Potter, and the antagonist, Voldermort. This lets the audience know that they are the main focus of the film and the character's future all comes down to their actions during this film.
The mise-en-scene of the trailer clearly shows to the audience what type of world they are entering and helps their imagination follow the storyline. The costumes for Voldermort is a stereotypical wizarding outfit as it consists of a long black robe, although for some of the other wizards like Harry, Ron and Hermione their costumes go against what the audience would class as 'wizard clothing' as they wear everyday casual outfits. Also the props and the setting/ location indicates the wizarding theme as wands are used by the characters and it is mainly set in an old castle

Super 8- Film Poster Analysis

Final Destination Promotional Package Analysis

Bridesmaids, Analysis of Promotional Package

Official film poster

The poster shows five bridesmaids and a bride standing against a wall, with a  slouchy, relaxed, yet intimidating stance. This illustrates to the audience that they are not the typical bridesmaid group as they are carefree, indicating that it will be a comedy.
All of the information given is central to the page to draw the audience in and make it look symmetrical. It mentions at the top that the person who produced this film is the same one who produced the '40 year old virgin', 'Superbad' and 'Knocked Up', which are all famous, highly successful American comedies. This is another indication to the audience that the film will be a genre as this is the producer's speciality.
The lighting around the bridesmaids is light but then gradually gets darker the closer it gets to the end of the page. This represents that the spotlight will always be on them as they have big personalities and that they are the main focus of the movie.
The style of the character's dresses suggest that it will be centred around a typical wedding which will draw in people who are engaged to be married as there will be aspects that are happening in their reality that are brought up, but with a comedic spin making it even more enjoyable.


Official Website


The official website for Bridesmaids continues the house style from the poster by using the main colours of pink, black and white and also the same font. Part of the poster is shown in the background of the website, signifying to the audience that these two people may be the main characters, and also to constantly remind them which website they are browsing through.
The website was created to promote the film before and after it was made to cause interest and get people to want to go and see it.


Official Trailer




Music
The music begins light heart-idly and then begins to pick up the pace after the first pun is told; this effect is used to instantly bring pace to the trailer and to portray to the audience that the genre of the film will be a fast paced romantic comedy.About half way through the trailer the song 'Dirty Deeds Done Dirt Cheap' by ACDC begins to play as it fits in with the onscreen events with the beat of the song and also what the message of the song is because in the trailer it is clear that Annie is not keen on taking on all of the duties of a Maid of Honor so she may not put in all of her effort, therefore 'Dirty Deeds Done Dirt Cheap' is ironic. Also because ACDC have given the production company permission to use their song in the trailer it means that they feel like the film will be a success, otherwise they would not have allowed it to have been used.


Characters
In the trailer the audience is introduced to the protagonist, Annie, and her five friends. From the way that they act and what they say it is instantly clear that the film will be a comedy, for example Annie asks where they should go on the hen party and one of the bridesmaids replies 'a fight club'...'no we're gonna be the fight club!'.


Narrative
The main way that the director gets across what happens in this film is by using key pieces of dialogue being spoken by the characters and also intertitles. These are good techniques because they are simple and keep you in the loop with what is happening.


Lighting
The lighting on a whole is bright and natural, this is to again convey that the genre of the film is an amusing romantic comedy.


Target Audience
The target audience for this film will be women between the ages of 16 and 25, and women who are engaged or are going to be part of a wedding. This is clear because first of all the title is 'Bridesmaids' which will instantly attract budding brides so that they can have a laugh about events which may affect them. Also it targets this age range because of the humour used i.e sexual, toilet etc.


Editing
At first the editing is set pretty slow but then soon picks up the speed, using many cut edits, when more action pact shots are shown, this is done to pick up the pace of the trailer and to create excitement. The editing also matches the music (and anchors it); when the music does start to pick up the pace then so does the editing. Transitions like a downwards swipe is used when text appears on the screen to emphasis that this is a comedy as it is a fun transition to use, and you wouldn't expect to see it on a horror film.

Memento Analysis.

The Film Posters




The Trailer





A man, suffering from short-term memory loss, uses notes and tattoos to hunt for the man he thinks killed his wife. This links to our our storyline in the fact that his tattoos and notes trigger his memories and with ours there are certain objects that trigger the memories.
This particular shot is a shot that we would like to use in our trailer. the use of the dark lighting creates a shadow on his face which gives the charcater a sense of mystery. Also the use of a spotlight that hits his eye is also a really good effect because it draws attention straight to the eye and it almost looks as though we are looking into his memories. This is the effect that we are trying to create so using this as our research source would be a good idea. If we can create this effect at this sort of standard then it will set the film off well. 

There is also one main narration used on the trailer this is because he is telling people what has happened and about his condition whilst all of the memories are coming to life onscreen. This could be a good idea to use in our film if the heartbeat sound isn't effective.

There are also moments when you feel as a viewer that you are listening in on his thoughts. In one particular scene you hear him say 'what have I done' as he drags away a body. This is quite effective as it is very psychological and almost chilling to hear someones thoughts. It could be quite a good technique to have our actor talk over his memories as this could make it almost uncomfortable for the viewer which is sort of the type of reaction that we want to create.

The camera angles used are always based around the main character, as he talks he almost looks scared and bewildered. His facial expression is captured in all scenes so that the audience can almost feel like him.